Pop-up
Gobble Up!
Fri, Nov 13 • Starts 6:00 PM • Magnuson Park Hangar
Crafted in Seattle since 2021Over 100,000 bars soldThousands of samples shared
Just sweet is just okay
There is no shortage of options for "something sweet". It's harder to find sweet treats that taste more than, just sweet.
That's why we make Goldmallow, our unique butter-marshmallow confection, with just enough crispy cereal to make it crunchy. We don't melt marshmallow into a sugar glue to hold cereal together. We craft fresh, fluffy, butter-marshmallow and fold-in toasted crispy cereal by hand.
It's a difference you'll taste and feel in every bite.
What Makes These Special?
Soft from the first bite
Our tender and chewy butter-marshmallow is the ideal base for crispy cereal.
Caramelized toasted-sugar depth
Toasted sugar brings warmth and complexity beyond simple sweetness.
A buttery finish that lingers
Browned butter gives every bite a rich and nutty finish.
New to Browned & Toasted? Start with our assortment of pop-up best sellers.
- Buy the pop-up best sellers.
- Find the flavor you keep thinking about.
- Reorder your favorites. Don't forget a few extras to share.
The moment people realize it was worth it.
Frequently Asked Questions
Are these rice crispy treats?
It starts with familiar ingredients, but the experience is different. Goldmallow is made with fresh toasted sugar marshmallow and browned butter, so it tastes softer, richer, and more layered than a standard crispy treat.
How long does Goldmallow stay soft and crunchy?
They’re designed to stay soft and enjoyable well beyond the shelf life most people expect from a homemade-style crispy treat. For the best experience, follow the storage guidance included with your order.
I love Goldmallow. Where can I find more?
Order online for shipping and delivery, or find us at farmers markets, events, and selected retail partners.
Are these vegetarian?
No, we use beef gelatin and browned butter.
What does Goldmallow taste like?
Think buttery, caramelized, toasted, and soft. Familiar at first, then noticeably deeper and more rounded than the crispy treats you grew up with.
If we didn't answer your question here? Contact Us
Where are we popping-up next?
Upcoming pop-ups
Pop-up
Gobble Up!
Sat, Nov 14 • Starts 10:00 AM • Magnuson Park Hangar
Where to find us
Retailer
Ballinger Thriftway | Locally owned and operated - Shoreline
20150 Ballinger Way NE, Shoreline, WA
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Cone & Steiner General - Pioneer Square
135 S King St., Seattle, WA
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Cone & Steiner General - Capitol Hill
532 19th Ave E, Seattle, WA
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Sound Sustainable Farms
14017 NE 124th St, Redmond, WA
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