What Is Goldmallow™ ?
Goldmallow™ is a new class of comfort confections built on ingredient transformation, not gimimcks and added flavor.
By browning the butter and toasting the sugar, we unlock warm, caramelized depth from the ingredients at the heart of classic desserts. The sweetness itself carries flavor, aroma, and richness, without relying on coatings or gimmicks.
This isn’t a remix. It’s our foundation.
How is this different from a regular marshmallow crispy treat?
Traditional crispy treats use marshmallow as glue, butter as fat, and sugar as background sweetness.
We invited Goldmallow to flip the approach.
By toasting the sugar and deeply browning the butter, we make marshmallow the star: layered, aromatic, and full-bodied. The cereal provides texture, while the flavor comes from the transformation of the ingredients themselves. No add-in gimmicks needed.
A comfort snack that will surprise you.
Why does it taste richer without being overly sweet?
Because the sweetness has been developed, not intensified.
Toasting sugar changes how it tastes and smells—changing sweet into caramelized, almost toffee-like notes. Browning butter adds nutty depth and aroma. Together, they create balance and complexity, so the treat feels indulgent without tasting cloying.
Most people don’t finish a Goldmallow treat thinking, “That was sweet.” They think, “That tasted deeper than I expected.”
Swaps richness and complexity for sweetness
Makes Goldmallow treats chewier, richer, and more intensely buttery
We don't melt marshmallow. We add crunch to fresh Goldmallow, for a unique, unreproducible texture
Some Words From Our Customers
Frequently Asked Questions
How long will my Goldmallow treats stay soft and fresh?
Goldmallow products stay fresh and soft for months without preservatives. Store in a cool, dark place.
I love your treats. Where can I find more?
Find us in-person at farmers markets and events. Our 'find-us' page lists the growing retailers that carry us. And... ORDER ONLINE! We ship and deliver.
Are these vegetarian?
No, we use beef gelatin and browned butter.
Do your sprinkles have dyes, like Red No. 40?
We use all-natural sprinkles that are free of all dyes and artificial colors.
If we didn't answer your question here? Contact Us
- (206) 778-3616
- orders@brownedandtoasted.com